Why (and how) CEO's must embrace Relationship Sales or fail against those that do.
About the speaker:
Mike Muhney is the co-inventor of ACT! contact management software. ACT!, created the Contact Management software category and is recognized as the catalyst that started today's CRM industry.
Released in 1987, ACT! went on to win over 100 awards globally, including numerous PC Magazine Editor’s Choice awards and is still the predominant contact manager tool, with an estimated 10 million users worldwide.
In February 2010 Muhney incorporated VIPorbit Software, a tool for efficient relationship and calendar management for Apple devices. iBusiness ranked VIPorbit #1 of the Top 50 Best Business Apps for iPhone and iPad users for 2012 and 2013, and ranked its Mac product #3 in its Top 25 business apps for Mac List.
What you will learn:
Mike believes the business goal of converting someone to a customer is too low a goal – an illusion of relationship. Your noble goal is trust and respect, to create the desire in your customer to become your friend- and friends do business together.
Applicable in the fundraisers journey, in recruiting A+ quality employees, and in making sales, Mike shares how all meaningful relationships are an outcome of the right motives which drive investments of energy, time and skill. He explains how you can develop and execute a plan that will generate deeper relationships with higher quality people.
Drawing on his Fortune 100 training and CEO experience, Mike will also share lessons learned from the golden age of IBM and Xerox, founding ACT software and several subsequent companies.
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