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Startup investment, valuation, and entrepreneurial strategy · Startup strategy and overcoming the disadvantages of newness
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Dr. David Croson is a former SMU clinical professor of strategy, entrepreneurship, and business economics. He earned his PhD at Harvard and brings an academic and practical perspective to entrepreneurial decision-making, risk, and strategy.
August 22, 2026 · 1 hr 29 min
Learn how to understand the analysis methods investors use, present use-of-funds information effectively, handle questions about risk, negotiate a stronger valuation, and adjust a pitch when a company needs capital.
Watch and read the transcript →August 22, 2026 · 1 hr 6 min
It is not easy being new. Even when their products or services are better, young companies face disadvantages in consumer awareness, access to capital, perceived survival, and established resources. Dr. David Croson shows founders how to move beyond “fake it until you make it” and build strategies that turn newness into an advantage.
Watch and read the transcript →