GeniusDen speaker

Jessica Lautman-Hughes

Email-list growth

Speaker archive

Ideas shared at GeniusDen.

Jessica Lautman-Hughes formerly led Hughes Marketing Solutions and was a Constant Contact Certified Solution Provider. Her event-marketing and audience-development background gives this 2016 session practical context.

September 27, 2016 · 33 min

60 Ways to Grow Your Email List

Jessica Hughes explains how small businesses can build a permission-based email audience online and in person, organize and segment contacts, create useful signup incentives, promote a list across customer touchpoints, automate follow-up, and use campaign analytics to improve engagement.

Watch and read the transcript →